Things You must Learn from the Amazon Portal while you Develop an E-Commerce Website
Amazon.com is one of the leading e-commerce websites in the world. No matter which country you go to, you will find that Amazon will surely be having a very large customer base, because of which it has a bigger market share as compared to its competitors.
Amazon is preferred by most of the customers mainly because of its unique web portal, which is designed in such a way that it is highly interactive, easy to navigate, visually appealing and informative, thereby making sure that the customer’s needs are met effectively as soon as they view its homepage and navigate through it.
There are many reasons for the popularity of amazon.com. People who wish to develop e-commerce websites not only should but must learn and try to implement some of its features. As soon as you land on the homepage of the amazon.com website, you get to see a vast ocean of products, ranging from mobiles, clothes, toys, electronic items, books, etc. and many others.
The shopper just needs to have a quick glance at the homepage to see the broad categories of products, the discounts offered on them, the best-selling products of a particular category, deals for the day, the various secure payment gateways by which you can purchase the products and the customer service. All these irresistible features persuade the customers to buy the product anyhow from amazon.com.
Some of the important things to be learnt and steps to be implemented to build a successful web portal like amazon.com include –
#1. Find a good ‘web portal design and development’ solutions provider
Building a new e-commerce website all by yourself is not an easy task and it is very time-consuming and cumbersome. Nowadays, there are also a few options to build websites using open source tools, but there is very little scope for customisation. On the other hand, getting your website designed by a good web portal design and development provider is the best option, since you can ask your website developer to customize the e-commerce web portal as per your requirements.
#2. Build a good user interface and homepage for the website
As soon as a customer lands on the homepage of the e-commerce website, he/she should be able to navigate the website with ease and without any facing any hassle. The homepage should also be designed in such a way that it showcases in a quick glance, the various categories of products offered by the website. The key point to be kept in mind while building and designing the website is that the customers should be able to find the product they are looking for, easily and effectively.
#3. Highlight the security of the payment gateways
The various payment gateways like Paypal, Rupay, Paytm and others need to be highlighted on the homepage itself. Most importantly, the security provided for the online transactions to be done via these payment gateways needs to be shown as well by the e-commerce website. This will provide an assurance to those customers who are apprehensive of making payments online because of the threats with which they might be familiar with.
#4. Grab the attention of the customers to the discounts offered
The main thing which attracts any customer is the discounts which the e-commerce website offers on its various products. It is very important to grab the attention of the customers towards the discounts offered and this can be done by putting an emphasis about the same on the homepage of the e-commerce website since that is the first page where the customer lands.
#5. Customer Service
Customer service is a very crucial part of any successful business. It is very important to make the customers feel that they are the centre of attention. The e-commerce website should make sure that they solve the problems faced by the customer as well as answer their queries in the shortest possible time. This increased level of customer service which is provided can give an added advantage in terms of comparison with the competitors.
So, how important is e-commerce web portal design and development?
Web portal design and development plays a key role in the success of any e-commerce business. An e-commerce web portal which is attractive, easy-to-use, informative and engaging is always the best. This has been proven by emphasizing some of the important features which the amazon.com e-commerce web portal uses, because of which it is one of the most preferred websites for e-commerce.